Media and technology will continue to evolve more rapidly than ever before!
Changes will be more apparent in entertainment and social media as it cuts across social, economic and geographic boundaries.
Technology has always played a critical role in content development and media distribution. Now its playing a vital role in absorption of content by audiences across the globe.
Some of the trends that we are observing as we approach 2015 include:
1. Businesses will offer more effective Content Distribution and Marketing Models based on analytics and consumer behaviors.
2. Consumers will demand greater control as they gain more options on what, when and where they watch the content of their choice.
3. Cost of content development will continue to rise for high-end film and TV productions despite use of technology, global outsourcing and reduction of fixed costs.
4. Broadband, mobile and social media will grow at a higher pace around the globe, while advertisers will remain highly selective in deploying funds.
5. Wearable technologies and context-based media will have greatest potential to disrupt media landscape.
As we move to the world of “Internet of Thing”, we will continue to face challenges in data security,
intellectual property and content rights.
We also believe evolution of media and technology will bring more M&A (mergers and acquisitions) and greater partnerships between smaller innovative companies in the emerging markets and global enterprises.
In 2016, we see more options for advertisers, consumers, content developers and technologists worldwide.
Does creativity change as we age?
Anyone who has worked with young artists can attest to their unbound creativity. At what age creativity peaks, and does it change based on environmental factors?
To answer these age old questions, we did some digging.
We found early scientific research by Alphonse Quetelet on how creativity changes across the life span. His 1835 quantitative study consisted of eminent French and English playwrights, and his measure of creativity was their output of plays in consecutive 5-year periods.
In 1953 a noted psychologists, Harvey Lehman, published Age and Achievement Studies. He created age distributions for important achievements and used these distributions to conclude that the most productive ages were 32-36 for painters, 26-31 for lyric poets, 40-44 for novelists and 35-39 for movie directors.
Do you believe this age distribution for creative careers is still valid today?
A recent study, by David W. Galenson, Old Masters and Young Geniuses: The Two Life Cycles of
Artistic Creativity, examines creative careers of variety of artists and shows that there are two fundamentally different approaches to innovation, and that each is associated with a distinct pattern of discovery over a lifetime.
We believe that creativity at any age produces innovation and finest work of art, and results in greater satisfaction for audience and higher economic value for artist. A win-win proposition!
We would love to hear your thoughts on the subject.
As the world misses Steve Jobs, his fans lined outside the Apple stores and purchased more than two million iPhones over the weekend to commemorate his creativity and innovation. The record
breaking sales exceeded all expectation, and according to PCWORLD, iPhones user base will hit 100 million by end of 2011.
Jobs lived 20,677 days on this earth and throughout his life he was creative and inventive. He was the co-founder of Apple, Inc. and Pixar Animation Studios and helped produce some of the most amazing products and films. As he matured, he delivered even more elegant yet simple solutions that touched many lives.
California Governor declared October 16 as Steve Jobs day!
Today’s young artists and filmmakers can learn a lot from Steve Jobs' life. His life, from the beginning to the end, was full of challenges. Yet, he passionately focused on creating the best, whether it was a product, technology or customer experience. He understood complexity of nature,
derived simplicity and thrived!
His elegance for simplicity enabled him to know what consumers will enjoy and delivered it without compromise. A great lesson for any artist.
Recently, while watching KCET Fine Cut films from student filmmakers, we observed different storytelling techniques. Obliviously, some were more effective than others. You may judge for yourself by watching these films on KCET.
One of our favorite student film was Dad? by Zesung Kang because it conveyed the message elegantly while keeping it simple and connecting with audience.
Presumably, if Jobs was here, he would tell the young filmmakers to focus on the story and reduce complexity which sometimes may fog the audience.
This is especially true, as today’s filmmakers have access to more tools, advance technology and diverse media platforms than their predecessors. It is easy to make things more complex than it needs to be. As these student filmmakers master their craft, we wish them great success.
We salute Steve Jobs and all artists who touch the world with their unbound creativity and able to inspire others.